odd-even pricing

odd-even pricing
/ɒd 'i:v(ə)n ˌpraɪsɪŋ/ noun
the practice of using odd numbers such as 0.95 or 0.99 or even numbers such as 1.00 or 2.50 when pricing, because this seems to be most effective psychologically in persuading customers to buy
Students can study the psychological bases of odd-even pricing.

Marketing dictionary in english. 2015.

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